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In addition to re-imagining Clover’s consumer business and expanding Clover’s reach to enterprise with multi-location franchise tools, I recently helped Clover redesign and extend its restaurant online ordering capabilities to new merchant verticals like retail and services. I led design—including architectural, systems, visual, interaction, and Point of Sale design—of all merchant and consumer-facing booking services and merchant website content management tools. This extension of Clover’s business increased its total addressable market (TAM) and saw an increase in average revenue per user (ARPU) thanks to upgrades in merchant SaaS plan subscriptions.

More coming soon:

• Core merchant dashboard redesign
• Core IA and nav interaction patterns redesign
• Employee management and payroll tools
• Inventory management tools
• Vision for an AI-powered merchant self-service SaaS upgrade journey

Categories: B2B2C, Creative Direction, Architecture, Systems Design, Co-development, Product Design, Motion Design

Background
As Head of Product Design for TransUnion’s consumer products, I led co-development partnerships with global financial and FinTech brands, including Capital One, American Express, Chase, Credit Karma, and Intuit. I developed and implemented the operational workflows for TransUnion’s first B2B2C engagements, establishing a scalable model for collaborating with partners and their agencies to deliver customized credit monitoring solutions.

Achievements
A key achievement was designing the white-label design system that powered TransUnion’s hosted partner offerings, enabling seamless customization for enterprise clients. I worked closely with partner agencies, providing technical guidance, conducting creative reviews, managing co-development design teams, and ensuring final designs aligned with clients’ design systems and with TransUnion’s front-end framework and Agile development processes.

For API-based solutions, I collaborated with business development teams and senior leadership to translate market opportunities into sales-ready feature components, including credit scoring products, score simulators, 3-bureau reports, and identity protection products. My work included hands-on visual and UI design, creating prototypes, and presenting interactive demos which played a critical role in securing major contracts with partners like Chase, Capital One, and American Express.

Impact
This experience showcases my ability to lead strategic co-development partnerships, deliver tailored design solutions at scale, and drive successful high-value product launches for global brands.

Categories: Vision Concept/North Star Development, Visual Design, UI Design, Sales, Business Development, Product Strategy.

While I am an experienced team and program leader, I remain deeply engaged in hands-on design work. Not all projects involve long-term research and iteration—some demand rapid vision-setting and execution under tight constraints. Below are examples of individual contributions for time-sensitive RFP responses:

Radiation Dosimetry Application Vision
For a Government agency pitch, I led product strategy and high-fidelity concept design to support TheoremOne’s business development team. With limited knowledge of nuclear dosimetry, I quickly developed a research plan, recruited subject matter experts, and conducted five interviews alongside market research. Synthesizing these insights, I crafted a vision to address user and market gaps.

Within 72 hours, I delivered a comprehensive pitch centered on an Android app and watch interface for international nuclear inspectors. Key features included:

• Location-based personal safety tracking: Stay time, dosing, and safety thresholds.

• Long-term health monitoring: Individual and team safety summaries.

• Environmental analysis: Team network readings with messaging and notifications.

U.S. Air Force Benefits Platform
The U.S. Air Force engaged my consulting team to pitch a benefits platform aimed at increasing engagement among Airmen and their families, with a core focus on mental health. Working with a 48-hour deadline, I helped craft vision concepts that included:

• Mental health surveys: Tools for monitoring and support.

• Benefits marketplace: Government-sponsored activities promoting wellness for individuals and families.

• Admin dashboard: Squadron-level data for tracking engagement.

These rapid-turnaround projects highlight my ability to synthesize insights, develop compelling visions, and deliver high-quality design solutions under tight constraints.

Categories: Branding, Visual Design, Product Design, Creative Direction

Background
In 2016, I led a concept design for TransUnion’s first freemium consumer credit monitoring product. The concept took on new urgency in 2017 following the Equifax data breach. In response to this, my team was given a tight 90-day go-to-market timeline to make the tabled concept a reality in response to the heightened demand for accessible free credit monitoring solutions.

The Challenge
As the design lead, I was tasked with reviving the project, aligning stakeholders, and driving the delivery of a minimum viable product (MVP) to market within the accelerated timeline. 

I led my team in discovery and ideation, including multiple whiteboard sessions and iterative design sprints to refine the earlier concepts into actionable workflows, design deliverables, and user stories. I directly contributed to the visual and UI design for the MVP product while maintaining clear communication with stakeholders to ensure alignment and momentum.

Impact
We demonstrated that we could launch a new product in 90 days, satisfying regulatory demands and executive sponsors. The MVP provided users with a valuable tool for managing their credit while demonstrating TransUnion’s commitment to addressing the growing demand for consumer credit protection solutions.

Categories: Consumer, B2B2C, Creative Direction, Interaction Design, Product Design, Research, Testing, Design Systems, Architecture, Operations and Program Management, Brand Design, Iconography, Web Design, Visual Design, Vendor Management, Research, Growth and Experimentation

Background
When I joined TransUnion in 2014, the consumer division represented just one-third of the company’s revenue, and product design was entirely outsourced. I was hired to build and lead an internal product design team during a pivotal growth phase, including the company’s global rebrand and expansion into new consumer business verticals. During my 5 years leading design, the consumer division grew to contribute 57% of TransUnion’s revenue.

Challenges
My goal was to establish and scale an in-house product design team capable of delivering user-centered solutions for both direct-to-consumer products and B2B2C offerings through our major banking partners. During this time, I collaborated with technology teams to modernize our platforms, which initially represented significant challenges in delivering delightful and effective interaction models for our new consumer products.

While initially under-resourced, contributing hands-on to design, I grew the program with data-driven wins and effective design storytelling. I succeeded in gaining executive buy-in to launch and lead a UX research program and a growth design team managing experimentation and quantitative testing.

Contributions

• Led design-driven initiatives that boosted average revenue per user by $15/month, grew third-party revenue by 23%, and reduced support costs by 26%.

• Collaborated with agency partners to lead TransUnion’s global rebrand. Extended the initial agency brand guidelines to a design system, icon library, and extensive pattern library.

• Recruited and built an internal design team, rolling out the new brand across digital properties, including web, mobile, subscription apps, and enterprise tools.

• Led product design for TransUnion Credit Monitoring, the flagship consumer product, and refactored its features as services products for deployment to global financial institutions.

• Scaled the team’s capabilities, introducing discovery, research, prototyping, motion design, and experimentation, while embedding UX practices within TransUnion’s evolving Scaled Agile (SAFe) framework.

• Partnered with executive stakeholders and technical architects to craft high-level product strategies and validate system-level solutions across our portfolio platforms.

• Established quantitative and qualitative research programs, integrating tools like Optimizely for experimentation and driving a culture of Design Thinking and continuous iteration and validation.

• Transitioned UX operations from a centralized model to embedded Agile teams, supported by a centralized Community of Practice.

Impact
Over five years, I helped scale the company’s product development model, growing from one consumer product to eight, zero B2B2C products to seven, and supporting 74 financial institutions worldwide. I also standardized design operations and best practices, extending them to international teams. This transformation drove significant business impact, such as

• Increased the Consumer division’s share of TransUnion’s total revenue by 27%.

• Design strategies and solutions that directly added $1.1Million in annually recurring revenue for our flagship consumer product and contributed to B2B2C revenue growth of 250%.

Categories: Consumer, Architecture, Interaction Design, Creative Direction, Research, Testing

Background
Following Congress's 2018 legislation requiring free consumer credit freeze offerings in response to the 2017 Equifax breach, TransUnion needed to redesign its legacy consumer self-service platform and launch a "Free Freeze" website and app. The project had a tight 90-day deadline to deliver a scalable, user-friendly solution integrated with the concurrent Credit Dispute project.

The Challenge
Another goal was to drive traffic to TransUnion’s premium services. To support this, I introduced KPIs to measure engagement and task completion, enabling data-driven design decisions. During pilot testing, we saw a troubling drop in conversions. After reviewing our analytics, I discovered that a clunky ad experience disrupted user task completion. To resolve this, I implemented an A/B test for a new interaction design that improved task completion time and user satisfaction. 

My primary role was directing the design team and design strategy, while I also:

• Partnered with CX teams and Call Center agents to analyze call logs, observe support interactions, and identify pain points in freezing credit.

• Conducted user surveys, usability testing, and rapid prototyping to inform a Single Page App design powered by behavior-driven content that reduced tasks and cognitive load for our users.

• Managed stakeholder alignment across Legal, Compliance, Product, and Engineering.

• Contributed individually with low-fidelity design, information architecture, architectural design in collaboration with technical architects, and quantitative testing.

Impact
Our design delivered a

• Seamless Mobile First web experience, and an app store rating of 4.7 stars.

• 14% increase in self-service engagement across the platform.

• 26% reduction in support-related phone calls, significantly lowering operational costs.

The solution received public praise from TransUnion’s C-suite for its success in improving user experience and business outcomes.

The following is a collection of personal projects and fun exercises I do to keep my craft sharp and engage with my community.

Interactive journey map
This journey map originated from a client project where I conducted generative field research, developed personas, and synthesized findings into a deliverable journey map. Inspired to extend its utility, I collaborated with one of my designers to white-label the artifact we had designed together, creating a reusable template for future team projects and an abstracted version for the open source community as well.

Download it Free in the Figma Community

Profile design
DailyUI.co has been an invaluable tool for honing my design craft. For this challenge, I combined two prompts—a user profile screen and a direct messaging tool—to create a generic app while learning InVision Studio, an upcoming challenger that was in Beta, during the early days of Figma when most of us were still using Sketch. Over a half-day, I designed, animated, and completed the project from scratch, exploring Studio’s ability to combine the simplicity of Sketch and Principle (for animation) in one environment.

E-Commerce redesign
As an expert in Adobe CC, Sketch, and Principle, I took on a DailyUI challenge to redesign an e-commerce app as an opportunity to learn Figma back in 2018. I chose to refresh Amazon’s app, addressing its dense layout and fragmented branding, completing the project in 1.5 days.

By lightening the interface, increasing white space, and refining the brand color palette, I sought to reflect Amazon’s evolution into a sophisticated product brand. I enhanced navigation micro-interactions to reduce cognitive load and prioritized relevant tasks, including a repositioned search for functional UX improvements.

Illustration design system
Inspired by Pablo Stanley’s Humaaans project, I explored Procreate for this quick design exercise. After creating character illustrations on an iPad, I vectorized them and built patterns for various permutations as design system components, resulting in a flexible illustration system.

Community service
I had the privilege of collaborating with Cal Poly to host the inaugural TEDx San Luis Obispo, with my employer, Experts Exchange, as the lead sponsor. I volunteered as the event’s art director, designing marketing materials, venue signage, swag, and the event website.

Staying involved in my community is important to me, and very rewarding. I have mentored Cal Poly graphic design and computer science students for several years, participated in portfolio reviews, career clinics, and served as a speaker and UX/UI coach for the Center for Innovation and Entrepreneurship’s annual Hackathon. My work with Cal Poly inspired my employer, TransUnion, to host its own Hackathons and to sponsor Cal Poly’s event in subsequent years.

Categories: Consulting, Product Strategy, Market and user research, User Journey Mapping, Service Mapping, Prototyping.

Background
Equifax engaged my consultancy, TheoremOne, to evaluate product-market-fit for a services product for the auto industry aiming to address fraud and identity theft in dealership financing. 

The Challenge
While Equifax believed their consumer employment data could add value, they lacked clarity on how to package the product and where to position it in the dealership sales process. Compounding this challenge, Equifax had no direct access to auto dealerships, relying on third-party Dealer Management Systems (a CRM for the auto industry) software providers to distribute their product.

Solution and Impact
As Product Strategy Lead, I engaged dealerships and partners to validate the product’s value proposition through user research. I designed and tested prototypes with each constituency, interviewing several potential user personas for the product and returned to Equifax with actionable insights with the goal of informing a go or no-go investment decision for Equifax’s executives.

Developed the Statement of Work, project plan, and guided the client through the Discovery process. Defined methodologies and deliverables, including Strategy Maps, Value Proposition Canvases, and User Journey Maps, to inform stakeholder decisions.

Conducted guerrilla research to recruit participating dealerships, Dealer Management System partners, and other industry subject matter experts.

Led 16 contextual, on-site interviews across five states, shadowing key dealership roles to understand their workflows, challenges, and interactions with their business software and customers.

Synthesized findings into patterns, themes, and opportunities, delivering recommendations on product enhancements, value propositions, and low-fidelity Dealer Management System prototypes.

Validated these prototypes through follow-up user interviews, ensuring alignment with dealer, partner, and consumer needs

Equifax’s executive stakeholders were thrilled with the outcomes. Our insights and vision helped them secure internal funding to proceed with product development and marketing, advancing their product’s market readiness.

Categories: Consumer, Strategy, Research, Architecture, Interaction Design, Creative Direction

Background
TransUnion’s Consumer self-service platform, which supports products like Fraud Protection, Credit Freeze, and Credit Dispute, was outdated and failing to meet regulatory requirements or user expectations. The fragmented user experience was a liability for the brand, resulted in high support costs, and lengthy resolution times for users managing sensitive financial and identity tasks.

The Challenge
I was tasked with redesigning the platform to address regulatory compliance, improve usability, and craft a modern experience while reducing support costs and improving brand perception. The biggest challenge was that the platform for this service was older and different than our more modern consumer apps, creating significant disparities in technical capabilities and ability to meet user experience expectations.

To overcome these challenges, my team collaborated with our engineering architects to modernize what we could, redesigning and simplifying some critical user journeys and building a new front-end . We applied critical thinking to the service design to reimagine a new mental model around a shopping cart experience.

• Partnered with stakeholders across Legal, Compliance, Customer Support, Product, and Engineering to align goals and address technical constraints.

• Led my Product Design team through discovery, service design, qualitative testing, and iterative UX and visual design, contributing individually to visual design and user testing.

• Consolidated fragmented services into a unified single login and scalable navigation strategy.

• Introduced a responsive, card-based design that educated users, streamlined task completion, improved accessibility, and supported future scalability for additional products.

• Utilized storytelling about our user-centered design process, measuring task completion rates, sentiment, and NPS to drive executive decisions, including securing additional resource allocation.

Impact

• 14% increase in self-service engagement across the platform.

• 26% reduction in support-related phone calls, significantly lowering operational costs.

The solution received public praise from TransUnion’s C-suite for its success in improving user experience and business outcomes.

Categories: Web Design, Product Design, Motion Design, Brand Design, Visual Design, Creative Direction, Front-end Development, Strategy, Architecture

Overview
Experts Exchange is the knowledge-sharing platform for technology professionals. Inspiring such communities as Stack Overflow/Stack Exchange Network and Quora, Experts Exchange is the online learning platform that many IT professionals turn to for some of the toughest technology problems common to enterprises and many legacy systems.

I joined as the company’s first product designer in 2007 and in two years grew to recruit, manage, and scale their design and front-end development discipline. I served through three iterations of the brand over seven years. I managed the web design and product design teams, while contributing hands-on with visual design, UI design, and front-end development.

Redsource Interactive
During this time, we had the exciting opportunity to spin off and productize some internal tools our teams had built such as Drackula, an IT hardware inventory and maintenance tool; and Expert Office, an enterprise white-label online learning and knowledge sharing intranet.

We developed a CMS to power these core platform products along with experts-exchange.com, and then white-labeled this CMS to power 200 niche technology Q&A microsites. I designed the architecture for this CMS and served as Creative Director over the microsites that we built and licensed to partners under the brand Redsource Interactive.