Categories: Branding, Visual Design, Product Design, Creative Direction

Background
In 2016, I led a concept design for TransUnion’s first freemium consumer credit monitoring product. The concept took on new urgency in 2017 following the Equifax data breach. In response to this, my team was given a tight 90-day go-to-market timeline to make the tabled concept a reality in response to the heightened demand for accessible free credit monitoring solutions.

The Challenge
As the design lead, I was tasked with reviving the project, aligning stakeholders, and driving the delivery of a minimum viable product (MVP) to market within the accelerated timeline. 

I led my team in discovery and ideation, including multiple whiteboard sessions and iterative design sprints to refine the earlier concepts into actionable workflows, design deliverables, and user stories. I directly contributed to the visual and UI design for the MVP product while maintaining clear communication with stakeholders to ensure alignment and momentum.

Impact
We demonstrated that we could launch a new product in 90 days, satisfying regulatory demands and executive sponsors. The MVP provided users with a valuable tool for managing their credit while demonstrating TransUnion’s commitment to addressing the growing demand for consumer credit protection solutions.