Categories: B2B2C, Creative Direction, Architecture, Systems Design, Co-development, Product Design, Motion Design

Background
As Head of Product Design for TransUnion’s consumer products, I led co-development partnerships with global financial and FinTech brands, including Capital One, American Express, Chase, Credit Karma, and Intuit. I developed and implemented the operational workflows for TransUnion’s first B2B2C engagements, establishing a scalable model for collaborating with partners and their agencies to deliver customized credit monitoring solutions.

Achievements
A key achievement was designing the white-label design system that powered TransUnion’s hosted partner offerings, enabling seamless customization for enterprise clients. I worked closely with partner agencies, providing technical guidance, conducting creative reviews, managing co-development design teams, and ensuring final designs aligned with clients’ design systems and with TransUnion’s front-end framework and Agile development processes.

For API-based solutions, I collaborated with business development teams and senior leadership to translate market opportunities into sales-ready feature components, including credit scoring products, score simulators, 3-bureau reports, and identity protection products. My work included hands-on visual and UI design, creating prototypes, and presenting interactive demos which played a critical role in securing major contracts with partners like Chase, Capital One, and American Express.

Impact
This experience showcases my ability to lead strategic co-development partnerships, deliver tailored design solutions at scale, and drive successful high-value product launches for global brands.